LAS VEGAS, NV – January 7, 2026 – Busan University of Foreign Studies (BUFS), a globally recognized educational institution specializing in AI and purpose-driven language education, today announced its participation in CES 2026 in Las Vegas. Following highly tangible outcomes from its 2025 exhibit and community-focused outreach, BUFS is leveraging the world’s premier technology event to strategically expand its unique, localized University-Industry Collaboration (UIC) model onto the global stage.
BUFS operates under the innovative educational philosophy of fostering “PSC, (Problem-Finding, Self-learning, and Collaboration) between global and local community”. The university’s prominent presence at CES 2026, located at Venetian Expo, Booth 50972, is a strategic move to solidify its role as a sustainable innovation platform. This is achieved by integrating core strengths in narrative-intelligence language education with AI proficiency, transforming traditional academics into field-classrooms that help outstanding local technology companies build global business capabilities.
Global Reach Through Localized Partnership
The dedicated BUFS booth will serve as a showcase for innovative technologies from several prominent Busan-based South Korean companies, including Donghwa Entec, A-Mi Global (DR.MED), Health Pharmaceuticals, i-SMR, and K-Lab. These collaborations are built directly on unpolished customer feedback and real-world application.
In a powerful, practical application of its PSC model, BUFS students are actively supporting these companies on-site. They are providing comprehensive, real-time assistance ranging from technology demonstrations and critical global buyer consultations to the identification of overseas partnerships and strategic market entry planning.
A key highlight of this collaboration is the anticipated long-term strategic partnership with Donghwa Entec. Their participation at CES 2026 is expected to solidify a robust mid-to-long-term cooperative model encompassing joint global marketing and export strategy planning, specialized talent placement, and ongoing field-oriented university-industry projects.
Executive Insight: Scaling the RISE Program Globally
“The core purpose of our participation in CES 2026 is to validate and globalize the regional industry-academia cooperation model we established through South Korea’s RISE (Regional Innovation System & Education) program,” said Dr. Soon Heung Chang, President of BUFS.
“Building on PSC practice, we are systematically combining AI efficiency for a Scale-up Strategy for local companies’ overseas expansion while providing our students with invaluable global field connections. This initiative stands as a benchmark case for UIC (University-Industry Collaboration), creating a powerful win-win scenario for both regional economic innovation and university competitiveness,” President Chang added.
About Busan University of Foreign Studies (BUFS):
Busan University of Foreign Studies is a leading educational institution in South Korea known for its innovative PSC education model and specialization in AI and purpose-driven language studies. BUFS is dedicated to fostering global talent and driving regional innovation through dynamic university-industry collaborations that provide real-world experience and tangible economic impact.
Media Contact:
Eric (Suk Won) Kwon
Head of UIC(University-Industry Collaboration)
Busan University of Foreign Studies
ekwon@bufs.ac.kr
+82-51-509-5784
https://www.bufs.ac.kr/bbs/board.php?bo_table=bufsmain_2023
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